Tesla Former had world-class technology. We gave it the positioning, the identity and the tools to match, and a system every market can use consistently.
The Story
Tesla Former, by Iskra Medical, is an advanced aesthetic medicine platform powered by Advanced Functional Magnetic Stimulation (aFMS). The technology was already excellent. The challenge was communication. Across markets, Tesla Former was being explained in different ways, sometimes as a device, sometimes as a set of separate treatments. Every time the message changed, the brand lost strength and its premium positioning was at risk. Iskra Medical needed one clear, consistent way to communicate Tesla Former’s value everywhere it competes.
From Device to Platform
We repositioned Tesla Former from a product to a platform: a premium, scalable system built on aFMS, unified by one idea, “One platform. Multiple treatments. Endless opportunities.” We defined a clear brand architecture, with Tesla Former as the platform, aFMS as the core technology, and Body, Face and Chair as applications, and we gave each application its own message: “Tone. Shape. Strengthen.” for the body, “Lift + Regenerate” for the face, and “CORE 360° for pelvic and sexual health.” All of it grounded in where aesthetic medicine is moving, toward natural-looking, minimally invasive, regenerative treatments connected to wellbeing and longevity.
What We Built Together
- A premium visual identity. We elevated how the brand is perceived with a more sophisticated, warmer color palette, an elegant and modern type system, and a more technological, premium look, while keeping the black and white foundation, logo and pattern that make it unmistakably Tesla Former, all documented in a full brandbook.
- A complete Distributor Kit. More than 15 ready-to-use assets so every distributor can present Tesla Former clearly: B2B and B2C brochures, commercial flyers, application roll-ups, a Before and After book, a new photoshoot and commercial videos, PowerPoint and editable Canva templates, application one-pagers, and an always-updated Digital Hub.
- A custom ROI Calculator. A tool that turns the conversation from “this is expensive” to “this is profitable,” projecting a three-year business scenario, payback period and upsell opportunities for each clinic.
The Relationship
Tesla Former is part of our ongoing partnership with Iskra Medical. From positioning and identity to the sales tools that activate the brand in every market, we work as an embedded team, translating complex medical technology into a brand that earns trust and drives growth globally. The new system was presented to Iskra Medical’s global distributor network at IMAC 2026, opening the next chapter of Tesla Former.
